Why Blame John Essay Example For Students

Why Blame John Essay Charlotte Perkins Gilmans short story The Yellow Wallpaper has been historically viewed as either a work of supernatural horror or as a feminist treatise regarding the role of women in society. A close analysis of Gilmans use of symbols reveals The Yellow Wallpaper as her response to the misogynist view of hysteria from ancient times through the nineteenth century. In The Yellow Wallpaper Gilman questions the validity of Hippocratess theory of the wandering uterus and Weir Mitchells rest cure. As she wrote in her essay Why I Wrote the Yellow Wallpaper?, the story was not intended to drive people crazy, but to save people from being driven crazy†¦ (107). By her own account, Gilmans purpose in writing The Yellow Wallpaper was to educate and inform the public of the misinterpretation of hysterical symptoms. We will write a custom essay on Why Blame John specifically for you for only $16.38 $13.9/page Order now The origin of the word hysteria expresses the belief in the inferiority of women. As James Palis writes in The Hippocratic Concept of Hysteria: A Translation of the Original Texts: Etymologically, the term usteria (hysteria) derives from ustera (hystera), the Greek word for uterus, which means an inferior position. Thus, usteria denotes suffering of the uterus, the most inferior organ in the female (226). The fact that the literal translation of hystera is inferior position reinforces the fact that from ancient times women were viewed as physically inferior to men. Since the one major physical difference between women and men is the presence of the uterus, psychological problems that were considered to be strictly female were attributed to some malfunction of the uterus. Hippocrates first proposed in his work The Art of Healingthat hysteria was caused by a wandering uterus (Hothersall 16). He believed that the uterus could dislodge itself in the body and wander around the female body attaching itself to other organs. Hippocrates explained that the various symptoms of hysteria, such as nervousness, depression, and hysterical fits, were caused by the uteruss interactions with the other organs in the body. In his text On the Nature of Women he explains the cause and treatment of a hysterical fit: If the uterus comes towards the liver, the female suddenly becomes speechless, and clenches her teeth, and her color comes back†¦In such situations, push beneath the liver with the hand and tighten a bandage beneath the hypochondria, and by opening the mouth administer a most fragrant wine, and anoint the nostrils and apply malodorous fumigations. And fragrant fumigations below the uterus. (Palis 227)Not only was the uterus capable of wandering around the body, it was believed that the womb was attracted and repelled by certain odors. Gilman seems to address the ridiculousness of such logic when she refers to the inconsistencies in the design of the wallpaper in The Yellow Wallpaper. The narrator complains, On a pattern like this, by daylight, there is a lack of sequence, a defiance of law, that is a constant irritant to a normal mind (263). This same complaint could be used against the popular view of hysteria. The theory that the womans uterus dislodged itself in the body and wandered around aimlessly violates natural law. In this respect, the ancient view of hysteria is similar to the wallpaper design since they both defy physical laws and cause pain to a logical mind. Textual evidence also suggests that Gilman uses the movement behind the wallpaper to represent the supposed movement of the uterus within the hysterics body. The narrator complains in her journal, I can see a strange, provoking, formless sort of figure, that seems to skulk about behind that silly and conspicuous front design (260). The silly and conspicuous front design not only refers to the wallpaper, but to the outer appearance of the nineteenth-century woman. She presented herself to society as demure, nave, and nurturing while her true character skulked behind her facade. Since any deviation from the norm of female behavior was anciently attributed to the uterus, the strange, provoking, formless sort of figure represents the womb. The narrator further describes the movement behind the wallpaper: And it is like a woman stooping down and creeping about behind that pattern (262). Just as the womb creeps within the hysterics body, the woman creeps behind the pattern of the wallpaper. The act of the woman stooping down also suggests a regression to childhood, which is also a regression to the womb. In this respect, the stooping woman wandering behind the wallpaper symbolizes the wandering uterus in the body. Another aspect of the ancient view of hysteria that Gilman confronts with her use of symbols in The Yellow Wallpaper is the way in which the medical profession prevented the uterus from wandering about the body. As Cheryl Meyer writes in The Wandering Uterus: Politics and the Reproductive Rights of Women: No one knew for certain how to prevent the hysterical fit from happening, but one cure was to anchor the uterus. This could easily be accomplished through either impregnating the woman or keeping the uterus moist through intercourse so it would not seek out the moisture of other organs. (1)Gilman employs symbols of prison and entrapment to represent the process of anchoring the uterus. Gilmans symbols represent the literal anchor of inequality that suppresses women within a misogynist society. The narrators bedroom is the most obvious symbol of womans entrapment in a misogynist society. She describes the history of the room in her journal: It was a nursery first and then a playroom and gymnasium, I should judge for the windows are barred for little children, and there are rings and things in the walls (257). The description of the barred windows and the rings on the walls reveals the prison-like environment of the nursery. The emphasis on the functionality as a nursery first and then a playroom and gymnasium suggests that the room transforms to suit all terms of imprisonment. The narrators inability to escape the entrapment of societys view of women is reinforced in her husbands refusal to remove the wallpaper. He said that after the wall-paper was changed it would be the heavy bedstead, and then the barred windows, and then that gate at the head of the stairs, and so on (258). Given that one of the interpretations of the wallpaper is that it represents the Greek view of hysteria, the removal of this wallpaper represents the removal of the medical bias against women. Yet the husband views the removal of the symbolic wallpaper as inconsequential, since he believes that once he removes it he will be asked to remove the heavy bedstead, barred windows, and the gate at the head of the stairs. John represents the male viewpoint that once certain rights and liberties are afforded to women, women will demand to be equal with men. .ua237534d515b46b280fc7fbf336e1ba4 , .ua237534d515b46b280fc7fbf336e1ba4 .postImageUrl , .ua237534d515b46b280fc7fbf336e1ba4 .centered-text-area { min-height: 80px; position: relative; } .ua237534d515b46b280fc7fbf336e1ba4 , .ua237534d515b46b280fc7fbf336e1ba4:hover , .ua237534d515b46b280fc7fbf336e1ba4:visited , .ua237534d515b46b280fc7fbf336e1ba4:active { border:0!important; } .ua237534d515b46b280fc7fbf336e1ba4 .clearfix:after { content: ""; display: table; clear: both; } .ua237534d515b46b280fc7fbf336e1ba4 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ua237534d515b46b280fc7fbf336e1ba4:active , .ua237534d515b46b280fc7fbf336e1ba4:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ua237534d515b46b280fc7fbf336e1ba4 .centered-text-area { width: 100%; position: relative ; } .ua237534d515b46b280fc7fbf336e1ba4 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ua237534d515b46b280fc7fbf336e1ba4 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ua237534d515b46b280fc7fbf336e1ba4 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ua237534d515b46b280fc7fbf336e1ba4:hover .ctaButton { background-color: #34495E!important; } .ua237534d515b46b280fc7fbf336e1ba4 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ua237534d515b46b280fc7fbf336e1ba4 .ua237534d515b46b280fc7fbf336e1ba4-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ua237534d515b46b280fc7fbf336e1ba4:after { content: ""; display: block; clear: both; } READ: The Fall Of Communism In Russia EssayGilman attributed the lack of respect for women as one of the factors contributing to their depression. In her essay The Nervous Breakdown of Women she stresses the importance of economic equality between the sexes:Even if we should remove every legal and political discrimination against women; even if we should accept their true dignity and power as a sex; so long as their universal business is private housework they remain, industrially, at the level of private domestic hand labor, and economically a nonproductive, dependent class;emdash;servants of the other sex. (71)Gilman addresses the problems of the newly industrialized economy. It is her view that this shift in the power of economics from the wife and husband team to just the husband makes the abandoned wives the dependent classemdash;servants of the other sex. Gilman also addresses the belief that women are physically weaker than men in The Nervous Breakdown of Women:†¦the faults and virtues, charms and failings, strength and weakness of women are being continually discussed, and one of the favorites of the disputants is the last named subject;emdash;womans physical weakness. By those who deprecate the change in the position of women, their unquestioned endurance, which has enabled them work their lives long at the ceaseless cares and labors of housework, with the cares and labors of maternity as well, is held to belong only to those special tasks; and the nervous breakdown, which is more conspicuous when the sufferer is in business, is assumed to be a consequence of that business. (67-68)She challenges the notion that though women are physically str ong enough to carry the burden of childbirth, yet they are viewed as incapable of the strength of character necessary to work outside of the home. In this passage Gilman is challenging the prominent Dr. Weir Mitchells belief that hysteria, the nervous breakdown of women, was caused when women attempted to do the work of men. According to Dr. Mitchell, the nervous breakdown occurred when women were unable to handle their own physical limitations. Dr. Mitchell developed a rest cure which he believed cured hysterical women. Mitchells rest cure was based on the premise that women were physically inferior to men. He believed that hysteria was caused by a womans inferior constitution. His rest cure consisted of ceasing all of the womans mental and physical labors. Mitchell believed that women should not seek higher forms of education because their bodies couldnt handle the stress. He explains his reasoning in his essay Wear and Tear:It were better not to educate girls at all between the ages of fourteen and eighteen, unless it can be done with careful reference to their bodily health. To-day, the American woman, is to speak plainly, too often physically unfit for her duties as a woman, and is perhaps of all civilized females the least qualified to undertake those weightier tasks which tax so heavily the nervous system of man. (110)Mitchells belief as a top nerve specialist that women are risking their bodily health by taxing their weak brains emphasizes the misinformation regarding the medical model of hysteria that was prevalent in the nineteenth century. Gilman had first-hand knowledge of the aftereffects of the rest cure. Mitchell treated her for a severe depression that followed the birth of her daughter, Katherine, during her first marriage to Charles Stetson. She notes how her experiences with Mitchell served as the inspiration behind the writing of The Yellow Wallpaper in her essay Why I Wrote the Yellow Wallpaper?:For many years, I suffered from a severe and continuous nervous breakdown tending to melancholiaemdash;and beyond. During the third year of this trouble I went, in devout faith and some faint stir of hope, to a noted specialist in nervous diseases, the best known in the country. This wise man put me to bed and applied the rest cure, to which a still good physique responded so promptly that he concluded there was nothing much the matter with me, and sent me home with solemn advice to live a domestic a life as far as possible, to have but two hours intellectual life a day, and never to touch pen, brush or pencil again a s long as I lived. I went home and obeyed those directions for some three months, and came so near the border line of utter mental ruin that I could see over. (106)Gilmans personal experiences with Dr. Mitchell revealed the fallacies in his belief that overtaxing a weak brain caused hysteria. Gilmans own experiences revealed the true cause of her melancholia: refraining from her innate desire to write. She concluded after her abstinence of writing that work is joy and growth and service, without which one is a pauper and a parasite†¦(106). Gilman concluded that the denial of intellectual activity led to the disintegration of self-worth. Gilman directly implicates Dr. Mitchell as a member of the medical community with erroneous beliefs regarding female hysteria in The Yellow Wallpaper. The narrator complains of her husbands threat of treatment in her journal: John says if I dont pick up faster he shall send me to Weir Mitchell in the fall. But I dont want to got there at all. I had a friend who was in his hands once, and she says he is just like John and my brother, only more so! (260). This negative comparison between John and Dr. Mitchell alerts the reader that the suppression that the narrator is exposed to at the hands of her husband parallels the oppression of Gilman by Dr. Mitchell. References to Dr. Mitchells rest cure are also found within the text of The Yellow Wallpaper. Mitchell defines his rest cure in his essay Fat and Blood: †¦the rest I like for my patients is not at all their notion of rest. To lie abed half the day, and sew a little and read a little, and be interesting as invalids and excite sympathy is all very well, but when they are bidden to stay in bed a month, and neither to read, write, nor sew†¦then repose becomes for some women a rather bitter medicine. (105-106)This patronizing view of treating women as school children who faked illness to stay home from school and then had to stay in bed all day is echoed in The Yellow Wallpaper in the way in which John, as the narrators husband and practicing physician, treats his wife. The narrator describes the rest cure as prescribed by her husband: †¦I am absolutely forbidden to work until I am well again (255). The emphasis on work as the potential cause of hysteria mirrors Mitchells b elief that the American woman was physically unfit for her duties in Wear and Tear. Although the narrator questions the validity of the rest cure she submits to the treatment. Her reasoning is If a physician of high standing, and ones own husband, assures everyone that there is really nothing the matter with one but a temporary nervous depressionemdash;a slight hysterical tendencyemdash;what is one to do? (255). This statement most likely has autobiographical relevance. Gilman explains through the voice of her character the reasons behind her submission to Dr. Mitchells treatment. .u02adcaa837d590db4b18b572d32c7494 , .u02adcaa837d590db4b18b572d32c7494 .postImageUrl , .u02adcaa837d590db4b18b572d32c7494 .centered-text-area { min-height: 80px; position: relative; } .u02adcaa837d590db4b18b572d32c7494 , .u02adcaa837d590db4b18b572d32c7494:hover , .u02adcaa837d590db4b18b572d32c7494:visited , .u02adcaa837d590db4b18b572d32c7494:active { border:0!important; } .u02adcaa837d590db4b18b572d32c7494 .clearfix:after { content: ""; display: table; clear: both; } .u02adcaa837d590db4b18b572d32c7494 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u02adcaa837d590db4b18b572d32c7494:active , .u02adcaa837d590db4b18b572d32c7494:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u02adcaa837d590db4b18b572d32c7494 .centered-text-area { width: 100%; position: relative ; } .u02adcaa837d590db4b18b572d32c7494 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u02adcaa837d590db4b18b572d32c7494 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u02adcaa837d590db4b18b572d32c7494 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u02adcaa837d590db4b18b572d32c7494:hover .ctaButton { background-color: #34495E!important; } .u02adcaa837d590db4b18b572d32c7494 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u02adcaa837d590db4b18b572d32c7494 .u02adcaa837d590db4b18b572d32c7494-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u02adcaa837d590db4b18b572d32c7494:after { content: ""; display: block; clear: both; } READ: The Illegalization Of Abortion EssayMitchells belief that the cause of hysteria is the taxation of weak minds is echoed in Johns warning to his wife. She recalls, He says that with my imaginative power and habit of story-making, a nervous weakness like mine is sure to lead to all manner of excited fancies, and that I ought to use my will and good sense to check the tendency (258). Although from a twentieth-century point of view suppressing independent thought is ludicrous, in the nineteenth-century it was good sense. Mitchells method of rest cure treated women as children by restricting them to bed rest and forbidding them to engage in any adult activities. Johns view of his wife as a child is seen in The Yellow Wallpaper in the manner in which husband and wife interact. John and the narrator do not possess a normal adult relationship. This is apparent in the way in which John refers to his wife as little girl (262) and a blessed little goose(258). John acts more as a father figure than as a husband. In response to his wifes complaints he responds, Bless her little heart!†¦She shall be as sick as she pleases! insinuating that his wife is exaggerating her symptoms for comfort. He also puts her to bed like a child. His wife recalls, And dear John gathered me up in his arms, and just carried me upstairs and laid me on the bed, and sat by me and read to me till it tired my head (261). The extent to which Dr. Mitchell treated his female patients as children is apparent in his essay Fat and Blood. In regard to the rest cure he writes, Where at first the most absolute rest is desirable, I arrange to have the bowels and water passed while lying down (106). This aspect of the rest cure is also represented in The Yellow Wallpaper as the weird color and sm ell of the wallpaper that disgusts the narrator. The narrator complains, It is the strangest yellow, that wall-paper! It makes me think of all the yellow things I ever sawemdash;not beautiful ones like buttercups, but old foul, bad yellow things (265). She complains of the smell: It creeps all over the house (265). In this respect, the wallpaper symbolizes the diaper that the patient must wear. Both the wallpaper and the diaper represent the indignity of the patients treatment as infants. The fate of the female protagonist in The Yellow Wallpaper is Gilmans response to the misogynist view of hysteria from ancient times through the nineteenth century. The only option for women who are pigeonholed as mentally ill is to live up to societys expectation. Yet Gilman does not end The Yellow Wallpaper on a pessimistic note. She offers her protagonist hope in the form of the other women trapped behind the wallpaper. The narrator realizes the reason for the wallpapers ever-changing pattern:The front pattern does move-and no wonder! The woman behind shakes it! Sometimes I think there are a great many women behind, and sometimes only one, and she crawls around fast, and her crawling shakes it all over. (265)The narrator finds solace in the fact that she is not the only woman being mistreated. The narrator discovers that the only way to over come the yellow wallpaper and societys misconstrued views towards women is to unite with other oppressed women. She expresses her triumph over the wallpaper: I pulled and she shook, I shook and she pulled, and before morning we had peeled off yards of that paper (267). It is only when she unites with the other women trapped behind the wallpaper that she can start to see progress in the removal of the wallpaper. Hope for the role of women in society is also displayed through Gilmans use of imagery at the ending. The narrator questions her husbands response to her success over the wallpaper: Now why should that man have fainted? But he did, and right across my path by the wall, so I had to creep over him every time! (269). This image portrays the man as physically weaker than the woman since he is unconscious on the floor. The wifes actions of creeping over him suggest physical dominance. In this image, Gilman has reversed Dr. Weir Mitchells theory that females are the weaker sex. After a careful analysis of the textual evidence in The Yellow Wallpaper it is apparent that Gilmans purpose was far greater than scribing a supernatural tale. Although some of her reading audience found the mental degeneration of the main character disturbing, her purpose was to reveal the horrific way in which members of the medical profession treated women. The true irony lies in the fact that Gilman avenged the misogynist stereotype of the nineteenth-century woman by engaging in an activity that was forbidden by Dr. Mitchell. By choosing to disregard doctors orders in order to continue her own intellectual pursuits, Gilman forged the way for other women to question the validity of the medical communitys beliefs. Bibliography:Works CitedGilman, Charlotte Perkins. The Nervous Breakdown of Women:The Yellow Wallpaper. Women Writers: Texts and Contexts. Ed. Thomas L Erskine and Connie L. Richards. New Jersey: Rutgers University Press, 1993. 67-75. . Why I Wrote the Yellow Wallpaper. Charlotte Perkins Gilman: A Study of the Short Fiction. Ed. Denise D Knight. New York, Twayne Publishers, 1997. 106-107. . The Yellow Wallpaper. American Realism Reader. Ed. James Nagel and Tom Quirk. New York: Penguin Books, 1997. 254-269. Hothersall, David. History of Psychology. 3rd Ed. New York: McGraw-Hill Inc., 1995. Meyer, Cheryl L. The Wandering Uterus: Politics and the Reproductive Rights of Women. New York: New York University Press, 1997. Mitchell, S. Weir. Fat and Blood: The Yellow Wallpaper. Women Writers: Texts and Contexts. Ed. Thomas L. Erskine and Connie L. Richards. New Jersey: Rutgers University Press, 1993. 105-109. . Wear and Tear. The Yellow Wallpaper. Women Writers: Texts and Contexts. Ed. Thomas L Erksine and Connie L. Richards. New Jersey: Rutgers University Press, 1993. 109-111. Palis, James., et al. The Hippocratic Concept of Hysteria: A Translation of the Original Texts. Integrative Psychiatry 3.3 (1985): 226-228.

Chinese Society Essays - Chinese Women, Women In China, Free Essays

Chinese Society Essays - Chinese Women, Women In China, Free Essays Chinese Society China Paper CHINESE SOCIETY Even since the dramatic post-1949 changes in China regarding the role of women, China has remained paternalistic in it's attitudes and social reality. The land reform, which was intended to create a more balanced economic force in marriage, was the beginning of governmental efforts to pacify women, with no real social effect. Communist China needed to address the woman question. Since women wanted more equality, and equality is doled out from the hands of those in power,capitalism was examined. The economic issues of repressed Chinese women were focused on the Land Act and the Marriage Act of 1950. The Land reform succeeded in eliminating the extended family's material basis and hence, its potential for posing as a political threat to the regime. Small-plots were redistributed to each family member regardless of age or sex; and land reform provisions stipulated that property would be equally divided in the case of divorce. Nonetheless, their husbands effectively controlled land allotted to women. Patriarchal familial relationships in the Confucian tradition seemed to remain intact. The Marriage Law of 1950 legalized marriage, denounced patriarchal authority in the household and granted both sexes equal rights to file for divorce. The second and most prominent element of the strategy was integrating women into economic development. Women's employment was viewed as a prerequisite for emancipation from bourgeois structures as embodied in the patriarchal family. Furthermore, at the core of the CCP's strategy for political consolidation was economic reconstruction and rural development. The full participation of women was not only an ideological imperative but a pragmatic one. Third, the All-China Women's Federation (W.F.) was established by the CCP to mobilize women for economic development and social reform. Women did succeed in gaining materialisticly. However, culture dictates whether these governmental attempts can be successful and China has proven that they were only panaceas for the real issue. Materialistic approaches could not shadow the issue of the view in Chinese society of the role of women. In the struggle for equality, China did not go to the women to find what they believed to be the most effective answer to the issue. The paternalistic powers gave women what they thought they needed for an equalizer, not understanding the need for self-affirmation and independence. The issue the women rallied under was that men were answering the woman question. Women's organizations were not allowed their voice, which became an ironic and frustrating endorsement to the pathetic state of women in China. The One-Family, One-Child policy launched in 1979 has turned reproduction into an area of direct state intervention. The new regime under Deng made the neo-Malthusian observation that the economic gains from reform were barely sufficient to accommodate a population of one billion, given the natural population growth rate of 1.26 percent, much less provide a base for advanced industrial development. The One-Family, One-Child campaigns have therefore targeted women to limit their childbearing as a patriotic duty. The family planning policy is implemented by local units of the W.F., barefoot doctors and health workers who are mainly women. Each family is visited individually by members of the local family planning committee. After the first child, women are awarded a one-child certificate that entitles them to a number of privileges. Standard regulations concerning the type of birth control method employed require IUDs after one child, sterilization after the second one and abortion for unapproved pregnancies. The policy rests on a coercive system of sanctions and rewards. Economic sanctions include: payment of an excess child levy as compensation to the state for the cost of another child to the country; reduction in the family's grain ration (or higher prices) for producing a surplus child; limitations on additional land for private plots and the right to collective grain in times of flood and drought; and ineligibility for promotion for four years, demotion, or reduction in wages (Anders,52). Moreover, the offending couple has to bear all expenses for medical care and education of excess children, and extra children have the lowest priority in admission to kindergarten, school and medical institutions. In contrast, one-child families are entitled to many privileges including monthly or annual cash subsidies for health or welfare until the child reaches fourteen years of age; and additional private plots from the commune. Single children are entitled to free education, health services, and priority in admission to nurseries, schools and hospitals. Parents receive an additional subsidy to their old age pension (Croll,89). The basis for the issue is ironical again. Population growth is generally the result of a well functioning society. Improved medicine and nutrition has sustained a higher

Bremont Watches Introduction

The good thing for luxury product is that they generally faced very less competition as there are not so many companies who produces the same luxury products and try to allure the customers. But still the competitors required to be managed at very large scale. In case of watches the number companies who produce luxury watches are comparatively high (Sarvary, 2006). Here the competition analysis has been done for Bremont watches. Further, the positioning and segmentation had also done in an appropriate manner. This report provided the clear overview about the competition level within the industry and its impact on the positioning of Bremont watches. Company overview The cited organization is active in the business of manufacturing the luxury watches and has created its huge reputation with respect to dealing with upper section of the society. The major factor which determines their success is their collaboration and dedication to some of the leading companys active in various other industries. The company commenced its business year 2002 in England and till now they have developed their business like anything. They are growing their business immensely and more that they grow of trust of customers enormously. The success of the company could be measured by the fact that they have captured a huge market share in just a span of 13 years. The overview of Bremont watches couldnt be finished without describing its most innovative and unique brand in the history of watches (Schiffman and Kanuk, 2010). It is to acknowledge that the brand has set all the parameters since its inception when they start a journey from Thames England. Trip Tick case design i s the technology which is used by Bremont watches. Use of genuine steel and crystal is something which provides the strong base of the companys product range. The tag line of the company is trusted beyond endurance could be realized within their technological development within their products. The main aim of the company is to deliver maximum value to the customers and ensuring the high level of luxury, style and elegance within the product range. Competitors/Competitive advantages/ USP The list of competitive advantage for the Bremont watches is very huge. The USPs for brand is completely amazing and inspiring as they have set all the benchmarks which helped them in creating their distinctive identity and becoming the most valuable brand. The major USP is that the Bremont watches are highly COSC certified and it just increases the reliability. Another competitive advantage factor is related to their exceptional range of products. They manufactured pilots watches and other watches which are suitable for mountaineers, people who dive or remain in water for a longer period of time, celebrities, etc. the range of products is very immense and it just increases their market ratio as well. Further, the USP is that company produces the products which are handmade and these watches are just limited editions. EP 120 is very fine example where a company sets the standards and increases their sales ratio at very large scale (Schultz, Tannenbaum and Allison, 1996). Further, the USP is that Bremont watches have created their international collaboration and tie ups with other renowned brands, Martin Baker, Jaguar and Norton are some of the greatest brands which are associated with Bremont watches and indicates towards the level of luxury status of the cited brand. It is a USP for the company that they have emerged as one of the leading watch manufacturing brand in the entire UK or in the British history. The partnership with Jaguar provides the new height of success of to watch manufacturers and enable them to increase their competitive advantage. The design of watches is also attractive which creates their distinctive identity as compare to its competitors. There are various other innovative approaches which also increase the competitive advantage of the mentioned business entity (Sharp, 1991). The company has a competitive edge in investing into their business and most importantly the business entity increase their expertise as well. The technological adv ancement of the company is also allowing them to put positive impression at the mindset of customers. The company believes that the main component of being a luxury brand is introducing the pioneer technology and giving the strong edge to the products. The industry standards have been followed by the company which also corroborates towards the highest level of competitiveness. Further, the brand endorsements have also done in an appropriate manner by the company. In order to increase the unique features of the product and to outrun the competitors the company have got into tie ups not only with other companies, but also they have their association with celebrities as well (Vieceli And Valos, 2000). It also increases their competitive advantage and can definitely put positive impact at the buying decision of the consumers. The material which company used is something which enables them to get the support and appreciation of industry experts and authority bodies. The raw material used for watches is completely fine and is of superior quality. Thus, on the basis of above discussion two major factors that could be treated USP are the strategic alliance and innovation. The strategic alliance is now a days very much significant to survive or to outrun the competitors. Ahead innovation is something which is essential element to become the luxury brands. Thus it becomes clear that the company has developed its edge on the ground of legal aspects as well. All the industry standards have been followed and different layer technology has used by the mentioned organization. The list of competitors for the company is Tag Heuer, Swatch, Rolex and other Swiss international watch brands. The Bremont watches have to face the intense competition in their industry. These international brands have also created their huge market and distinctive identity (Wang and Tang, 2003). These brands have a niche market and can capture the market share of Bremont watches if they dont follow the continuous improvement and innovation within their products . Even the competitors have got the leverage of excellent customer loyalty and it just allows them to improve their market share and profitability. Further the competitive analysis state that this situation creates the intense competition within the industry. Overall the Bremont watches have to utilize their USPs in proper manner and there is need of bringing the strategic alliances so that the brand awareness could be created and most importantly the brand value could also reach at high level. Segmentation After gaining the important knowledge about the competitive advantage for the cited organization, there is a huge requirement of gaining the proper understanding about their segmentation process. It is clear that the company is focusing upon the people who can afford the luxurious products and can purchase their items. The company is focusing upon segmenting the people in different basis and even they are clear with their market, but still they have followed the very common principle related to the segmentation. It is something which is very much crucial for any organization. The company has segmented its market on the three basis one is demographic segmentation, second is the geographical segmentation and at least the company has focused upon the psychographic segmentation (Yelkur and Herbig, 1996). All these kind of segmentation basis has their own criterias which could enable an organization to understand their market and the strategies could be developed accordingly. The demographic segmentation is the one in which company segments the market on the basis of income and age group. The company has identified the higher income group people and has definitely lead towards higher profits. The people who have handsome income opportunities can afford the Bremont watches and the company is also focusing upon those people. Ahead in demographic segmentation the major categorization has been done on the ground of age group as well. The people who fall in the middle age group are mostly targeting people for the company. They are the one who is actually attractive towards the luxury watches and the company definitely attracts them in a successful manner. Thus, in the demographic segmentation the higher income people and middle age people have been segmented. Further the occupational level the executive, business class, pilots and people who got interested in some sort of adventurous works they are the part of companys segmentation. Further company produced pr oduct for men and the gender basis segmentation is also dependent upon male customers (Fuchs and Diamantopoulos, 2010). Thus, it is a complete description about the demographic segmentation related to Bremont watches. On the basis of Geographical location the places which are economically sound the population is having a good industrial development ratio are the part of segmented areas of Bremont watches. Here the segmentation has been done on the regional basis. Only the developed economies have been segmented for providing the products. Japan, Spain, UK, etc. these are certain regions where the company is selling their products and good profit margins as well. Here at these places the company good impact on the customers and is able to attract more customers. Geographically the segmentation has been done with respect to business development as well. The class of people and their economic stability, per capita income and status also become part of segmentation with relevance to any region or area. It is something which is positive for the company and is generating a high level of business for them (Donnelly and Harrison, 2009). At last the psychographic segmentation is also quite good in terms of segmenting the market. It is the most common basis of segmentation on the ground of luxurious products. In order to increase the sales ratio of luxurious brands the psychographic segmentation should gain huge priority. As mentioned above that status quo is the basis of buying the luxurious products so it is a basis of psychographic segmentation. It is to acknowledge that the brand has divided the people on the basis of their influence and incline towards the luxury brands and watches. The limited edition watches are the example of such segmentation. Company segments the people on the basis of their habits as well. Some people have a habit to collect the limited edition watches so company segments the market as per the habitual basis. It is something which is highly positive for the company. Thus, in case of luxurious products the habitual customers, status quo and people who want to feel self actualization and full satisfaction should be the basis of psychographic segmentation and Bremont watches have also shown their adherence towards the same factor (Banerjee and Dholakia, 2012). Therefore, above the description of company segmentation strategies have been depicted and it shows that company is clear with their market segment and prepare the product line accordingly. Segmented customer profile for Bremont watches include male category and people who lie in the age 25 above as they people can afford the watches of a cited organization and they have a good reputation in their work. Income range is also high and they lay into the category of premium class customers. Further the regional segmentation includes the big and economically stable cities all around the globe. The people who believe in maintaining the status quo, and these brands have become their identity, thus it just becomes the suitable to focus on the upper section of society. Therefore, these kinds of people have fall into the segmentation category. Targeting Targeting is moreover dependent upon the segmentation process. Once the company is clear with their segments which they need to follow or target, then the targeting strategy could be developed in easiest way. Here the targeting has been done in a niche market. The company is not going here and there to find the customers. They have set mindset which allows them to focus on a particular range of customers (-Marsden, 2002). However the company has different plans for their different products. In case of increasing the sales ratio with respect to the proper segmentation the campaigning of Bremont watches is quite attractive. With the help of niche marketing they never get distracted through their main goals and objectives and it is something which allows them to get success. As they have luxury brands so they just try to maintain the niche market and follow the regular customers. In the case of luxurious brands the customer retention and customer loyalty is the major factor which revolv es around the targeting strategy. Here the entire focus is set on retaining the employees so that customer loyalty could be increased (Mcleod, 2007). For the purpose of new customer acquisition the company produced or manufactured different kind of products and they try to retain them until and unless they have not been reached at the stage of customer loyalty. The satisfaction is not guaranteed as the customers are highly elegant and deliver an excellent product to its customers. It can definitely create tough competition. Other luxurious brands also target the same category of market and it is essential to prepare concrete niche marketing strategies. The competitors of Bremont watches have their strong association with customers and have maximum reach as compare to the cited organization. Therefore, it is clear that the company is doing well and the strong combination of targeting and segmenting is allowing them to increase their brand value in a very short period of time. Positioning The company has positioned itself in well organized and proper manner. They are highly effective in gaining the attention of customers. Not only the customers; the company has attracted various brands as well, so that it facilitate them to improve their brand name. Associating with apex brands in the automobile industry like Jaguar is one kind of positioning status, which facilitates to increase the profitability and generating more business (Schaefer, 2011). In order to attract the customers, the company has positioned themselves at all the media platforms. The YouTube is the best source to get knowledge about history and other product details. Further other social media websites also register the presence of Bremont watches and it also allowed them to position themselves in an appropriate manner. It is to acknowledge that the Bremont watches now have become major brand and people have started to follow the brand. Through celebrity endorsements the company is in a position to attrac t an upper section of the society and has positioned the product as a status symbol (Goller, Hogg and Kalafatis, 2002). It is most crucial element of company positioning strategies that the brands have successfully created the brand value for status symbol and wearing the watches of Bremont company has become a fashion trend. They never compromise with the quality of product and always ensure the quality check for the purpose of maintaining the excellence and market leadership in a British region or other geographical areas where the company is having its operations. The chronometer, code breaker, EP 120, etc. these are certain limited edition brands which have also improved the positioning strategies for the company. To improve the positioning the brand has successfully brought a transformation in various forms. They have introduced some elegant wall clocks with painting within itself and it just gives a new edge to their business and helps in creating the distinctive identity (Cla rke and Freytag, 2008). Conclusion Thus, on the basis of above study it could be stated that the company has understood their market and their vision was clear from the very beginning. They were focused on the innovative business approach and manufactured the watches for a special purpose. First, they target the pilots and aircraft related business and manufactured elegant watches for them and then switch to wide market but still maintain the luxury and style. Their segmentation was proper which support the targeting as well as positioning strategies. However, the level of competition is immense and other luxurious watch brands have catered the major chunk of the market. ReferencesBanerjee, S. and Dholakia, R., 2012. Location-based mobile advertisements and gender targeting. Journal of Research in Interactive Marketing. 6(3). pp.198214. Clarke, A. and Freytag, P., 2008. An intra- and inter-organisational perspective on industrial segmentation: A segmentation classification framework. European Journal of Marketing. 4( 10). pp.10231038. Donnelly, R. and Harrison, G., 2009. The Marketing Planning Process. Routledge.Fuchs, C. and Diamantopoulos, A., 2010. Evaluating the effectiveness of brand-positioning strategies from a consumer perspective. European Journal of Marketing. 44(12). pp.17631786.Goller, S., Hogg, A. and Kalafatis, S., 2002. A new research agenda for business segmentation. European Journal of Marketing. 36(2). pp.252271. Marsden, P., 2002. Brand positioning: memes the word. Marketing Intelligence Planning. 20(5). pp.307312. Mcleod, S., 2007. Diffusion of Innovation. [Online]. Available through: http://dangerouslyirrelevant.org/2007/06/diffusion_of_in.html. [Accessed on 6th May 2015].Sarvary, M. 2006. Market Segmentation, Target Market Selection, and Positioning. Harvard Business School.Schaefer, A., 2011. Introduction to Marketing in Business. The Open University.Schiffman, L. and Kanuk, L. 2010. Consumer behavior. 10thed. Harlow: Prentice Hall.Schultz, D., Tannenbaum, S. and Allison, A., 1996. Essentials of Advertising Strategy. NTC Business Books.Sharp, B., 1991. Competitive Marketing Strategy: Porter Revisited. Marketing Intelligence Planning. 9(1). pp.410.Vieceli, J. And Valos, M., 2000. Marketing Management. Atlantic Publishers Distri. Wang, Y. S. and Tang, T. I., 2003. Assessing customer perceptions of web site service quality in digital marketing environments. Advanced Topics in End User Computing. 3(3). p.16.Yelkur, R. and Herbig, P., 1996. Global markets and the new product development process. Journal of Product Brand Management. 5(6). pp.3847.

Media Violation on Children Essay Example | Topics and Well Written Essays - 750 words

Media Violation on Children - Essay Example Members of the media get expected to carry themselves with high levels of integrity due to the great influence that media has on society (Barbara 87). There exist various forms of media. These forms include television, radio, print media and even the film industry. Whereas all these forms have considerable amounts of influence on people, film and movies have the greatest influence. The film industry is a multibillion dollar industry that controls people’s lives. Films and movies control fashion, influence the economy, create a perception of what the society is to accept as right and wrong, and educate the greater society on different aspects of life such as religion, art and entertainment. The massive influence that these movies have on society cannot be ignored (Beatty 77). A clear indication on the extent of influence that movies have can be seen by the numbers of people who go out to watch movies when they get screened. Studies have shown that movie and cinema halls carry the bulk of the audiences as compared to other public gatherings such as churches and public lectures. The crowds that these movies pull show up because of the influence that these movies have on them (Freedman 46). Children get especially influenced by films. This is so because they do not have a sense of discernment. In the early stages of development of a child, the difference between right and wrong is not clear. They cannot tell what is of benefit to them and what will hurt them. This would explain the reason why some movies emphasize parental guidance. When the parent or guardian is not available to help the child differentiate right and wrong, the children could take up negative traits seen in the movies (Sandra 124). Recently, a child got critically injured and had to be hospitalized for months due to some form of media violation. The child, who many describe to be a fan of the Spiderman

Complementary Therapeutic Nursing Interventions Coursework

Complementary Therapeutic Nursing Interventions - Coursework Example The paper tells that the evidence presented in the research report supports the conclusion that accounting of Medical Administering Errors (MAEs) ought to be anonymous in addition to being without unhelpful consequences. Both the reviewed literature and the results highlighted that MAEs are a problem in many hospitals. The results of the study confirmed the existence of the problem as 66.9 percent of the nursing professionals who took part in the study reported experiencing Medical Administering Errors (Lin & Ma, 2009). The research was performed out of the need to improve the quality of health that had been on the decline in Taiwan due to MAEs. In view of this, the results of this study indicated that 87.7 percent of nurses were willing to report MAEs. Hence, the real problem was not underreporting of MAEs but the complexity that come with reporting MAEs such as negative consequences and lack of anonymity. Other evidence presented in the research support the conclusion that negative consequences promote underreporting of MAEs. For instance, the results of the study showed that the odds of eagerness to report Medical Administering Errors improved 2.66 times in privately run rest homes (p = 0.032,confidence interval = 1.09-6.49), and 3.28 in charity hospitals (p = 0.00, confidence interval = 1.73 to 6.21) as contrasted to community hospitals. The explanation of this observation is that privately run and charitable hospitals encompass more flexible as well as receptive organizational environments than community hospitals. ... Other evidence presented in the research support the conclusion that negative consequences promote underreporting of MAEs. For instance, the results of the study showed that the odds of eagerness to report Medical Administering Errors improved 2.66 times in privately run rest homes (p = 0.032,confidence interval = 1.09-6.49), and 3.28 in charity hospitals (p = 0.00, confidence interval = 1.73 to 6.21) as contrasted to community hospitals (Lin & Ma, 2009). The explanation of this observation is that privately run and charitable hospitals encompass more flexible as well as receptive organizational environments than community hospitals. Hence, nurses working in these hospitals tend to report MAEs more. Another explanation could be that community hospitals may perhaps make nursing professionals very perceptive of hospital targets toward quality enhancement. As a result, nurses may occasionally have chosen not to account for medical administering errors events, to evade being answerable f or a letdown to accomplish the goal. Ethical Issues that may have arisen while conducting the research One of the ethical issues that could have arisen in this study is consent to take part in the study. In longitudinal studies, informed consent must be obtained at several stages of the research. In the case of Lin and Ma (2009), ethical consent was only required before filling the questionnaires. This type of consent is known as initial consent. Depending on the ethical issues involved in a study other informed consent such as, continuing consent, consent to find respondent in case of a follow up study, consent for unforeseen analysis and activities and consent for transition among others. Another ethical issue that could have arisen

Distribution Channel And Parle Essay Example for Free

Distribution Channel And Parle Essay Introduction The bread and biscuits constitutes the largest segments of consumer foods in India. Both Biscuits and Bread are items of mass consumption in our Country. Almost 2 million tons of biscuits are produced in India each year and consumption is growing at 10-12 per cent annually. The per capita  consumption of biscuits in the country is about 1.52 kg annually. Contrary to popular belief that biscuits are consumed by the middle and high income groups, it is actually the only nutritious and hygienic food product for children, lower income groups and the rural population. Nearly 50 per cent of biscuits produced are consumed in rural areas and 30 per cent by income groups earning below Rs 750 per month. Every 100 gm of glucose biscuits roughly provides 20 per cent of energy, protein and calcium required by an average adult. So as to explore the opportunities in these sectors, a large no. of companies is trying to increase their consumer base in these areas. For this they are offering various promotional schemes in order to make their brand familiar to consumers and to have a Competitive edge. Parle G Industries has made a rapid progress in the variety, quality and quantity of biscuits and baked foods and has become India’s biggest brands and the preeminent food brand of the country. It is equally recognized for its innovative approach to products and marketing. The company’s offerings are spread across the spectrum with products ranging from the healthy and economical. About the company In 1929 a small company by the name of Parle products emerged in British dominated India.The intent was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies. The company knew that it wouldn’t be an easy task, but they decided to take the brave step. A small factory was set up in the suburbs of Mumbai, to manufacture sweets and toffees. The Parle brand became well known in India following the success of products such as the Parle-G biscuits and Thums Up soft drink. The original Parle Company was split into three separate companies: Parle Products Parle Agro Parle Bisleri Today, the great strength of Parle Products is the extremely widespread distribution network. Even at the remotest places, you can buy Parle biscuits and sweets from the local grocer. It has taken years to create this  extensive network. Parle’s sales force started with one salesman in Bombay and some agents in few other cities. Gradually, Parle Products expanded. Soon sweets and biscuits were being sent by rail to Calcutta, Delhi, Karachi, Madras and other major cities. As production increased, distribution was amplified. Full time salesmen were appointed in different areas. Currently, Parle Products has over 33, 00,000 distribution outlets. Distribution Channel Network of Parle-G Intensive Distribution- Parle uses, Intensive Distribution for Parle G. This is the ideal strategy for the market leader as intensive distribution has the following advantages; Increases coverage and sales. Increases product availability. Encourages retailers to compete aggressive. Higher competition leads to narrower margins for the retails hence, increases the ultimate margin for the manufacturer. Channel members of the distribution network: The Parle distribution network for biscuits has essentially four levels as enlisted below: Parle Depots Wholesalers and Distributers Carry Forward Agents (if required) Retailers Channel members and logistics: Parle has nearly 1500 wholesalers, catering to 425000 retail outlets directly or indirectly. A two hundred strong dedicated field force services these wholesalers and retailers. Additionally, there are 31 depots and Carry and Forward agents supplying goods to the wide distribution network. Parle has level 1, level 2, level 3 distribution channels levels. Level1- Availability at all departmental stores across the length and breadth of the country. Level2- Channel exists for customers scattered throughout the country. Level3-Mass consumption and suitable for National and International coverage. Channel Dynamics: Parle has a multi-channel marketing system since it uses more than two marketing channels to reach all its customer segments. Parle Distribution Network Logistics Selection of Channel Members: Parle takes into consideration a host of factors while selecting the channel members. This is because it believes that selection of channel members is a long run decision and the rest of the decision regarding the supply chain depends upon the efficiency and coverage by the channel members. The following are the host of factors considered by the company in selecting the channel members: Authentication is required by the regarding the identity of the channel members, which includes the name and address, photograph of the location. Proof of solvency which requires name and address of the channel member’s bankers Safety of the inventory, which means that the distributor/ dealer should get the stock of the company insured. Inventory or the perishable goods kept by the distributor/ dealer should be in good condition which means a detail of storage space and Refrigeration facility is to be provided. Details of the delivery vehicle, which includes the fo llowing. 1. Light Commercial Vehicles: 2. Matador 3. 3 Wheeler Van 4. Tricycle Van and Hand/Push cart. 5. The number and model of each of the vehicle needs to be furnished to the company. Company acknowledges the fact that it needs to be sensitive to the market demands. For this it requires that a number of salesmen needs to be present on the field. The salesmen too are divided into various categories like 1. The Field salesmen 2. Counter salesmen The details of Clerical Staff and labour are to be provided. The technical competence of the salesmen needs to be mentioned. Details of the various products of other companies that the channel member keeps have to be  provided. The following also need to be furnished with the above: 1. The annual sales of these products have to be mentioned. 2. Details of complementary products and product lines need to be mentioned. Dealers of the company must carry a good reputation. This is due to the fact that Parle believes that the reputation of the dealer affects the clientele in the long run. Market coverage by the distributors needs to be defined which includes details of Geographic coverage and Outlets per market area. The company also requires the dealers to furnish any Advertising and Sales initiative undertaken by them on behalf of the company. Channel Members of the Parle Distribution Network a) Distributors: One of the main factors, which keep the distributors motivated, is the margin. Usually the margins offered by Parle are 8%. Now-a-days it has been raised to 8.5%. Volume wise this comes out to be a big figure since Parle’s product has a good demand in the market. However compared to the other companies the margins are still lower since the new players in the market offer a much higher margin. But the very fact that Parle’s products have good demand in the market motivates the distributors to stock it. Parle Products being a cooperative cannot afford to give heavy monetary incentives. Parles products are considered to be value for money since the company does not believe in charging high margins. In fact all monetary incentives are just the short run means to promote the company’s product. b) The Retailers: Trade schemes: these are undertaken by the company only for the hard selling items. Glow boards: the company puts up glow boards at the retailer and pays the major portion of the cost. Schedule of the salesmen: they provide the retails with this schedule so the retailers can pre -estimate the quantities of the various products needed. Infrastructure facilitation: the company facilitates the retailers to buy beautiful stalls by formulating an easy payment program and a commitment to buy back the equipment at a reasonable price when the value of the equipment has depreciated. Distribution Channel and Parle The company’s strength is in the procurement of raw materials and essentially not the distribution of its product. Even though Parle is the market leader in biscuits. But, distribution logistics is the industry’s main problem. While the other companies fail to replenish demand due to lack in procurement of rawmaterial, Parle’s inventory management is sound. Parle has loyal cooperatives that provide products only to them, over time the relationship of trust has built up with these people that Parle leverages now. The transport channel is another strong point for Parle. As these transporters have grown with the company overtime; the bonding with them enables the company to give least margins when it comes to the distributors in the industry, lowering the costs. Parle believes that there is an ongoing demand in the market and therefore no promotions are needed to increase the sales, also the fact this would affect the cost of the product the company doesn’tundertake many promotion schemes. Parle is able to provide products at the least price in the industry, and is able to give least channel margins as the channel members earn through volumes and not through high margins. The company has been able to push its new products into the market by hooking them onto the fast moving products like Parle butter bite. Because of the strong relationship that Parle shares with the constituent channel members, it forces the channel members to carry all its new products. Suggestions for Distribution Channel The following are the suggestions that Parle can implement to better its distribution channels: Increase the margins: In order to motivate the channel members it is also very essential for the company to increase the margins for the hard selling items. Pushcarts: These should be increased in number in order to increase the market reach (especially the rural market). This can provide with a very effective channel. Parle should also go in for ‘Parle’ Zones: It is primarily for big city retail outlets. Here all the Parle products can be stalked. This can be an effective mode of umbrella marketing. This strategy can be implemented in regions where the footfalls are large in number. The advantages of this alternative channel would be as follows: 1. Full range display. 2. Easier to promote new products. 3. Easy to push impulse purchase products. 4. The Parle Brand building exercise will be enhanced.

Adventures of Sherlock Holmes and Scandal in Bohemia Essay examples --

Adventures of Sherlock Holmes and Scandal in Bohemia The Adventures of Sherlock Holmes was written by Sir Arthur ConanDoyle. The novel was first published in 1892. A Scandal in Bohemia was a short story about a woman who has pictures of herself and a high Englishnobleman. She used them to blackmail him. Sir Arthur Conan Doyle was a novelist, a detective-story writer, and aphysician. He was born on May 22, 1859 and died on July 7, 1930. He beganwriting The Adventures of Sherlock Holmes in 1890 and finished writing it in1892. Sir Arthur Conan Doyle was so successful in his writing that he gave uphis career as a physician only five years after the creation of Sherlock Holmes. Sherlock Holmes and Doctor Watson were created by Sir Arthur Conan Doylein a bar in England when Doyle was having legal problems. The story took place in March of 1888. Sherlock Holmes resided at 221BBaker Street in London, England. Inside his room were all the materials heneeded to use to solve his cases: One night, it was on the twentieth of March 1888, I was retur ning from a journey to a patient, when my way led me through Baker Street. His rooms were brilliantly lit, and, even as I looked up I saw his tall, spare figure pass twice in a dark silhouette against the blind. The second half of the story took place at Briony Lodge. This is where IreneAdler resided. Her house had a small garden and was two stories high. The story began when Doctor Watson visited Sherlock Holmes. Holmestold Watson that he needed his help on a case. The case involved pictures ofthe King of Bohemia and a woman named Irene Alder. The King of Bohemiawas going to marry a woman he loved, but Irene Alder blackmailed him withthe pictures. Irene Alder was in love with the King and did not want him tomarry another woman. Sherlock Holmes came up with a plan to get the pictures back from IreneAlder. Holmes had a group of his friends cause a commotion with Irene in frontof her house. Then, Holmes dashed into the crowd to pretend that he wasprotecting the woman and was punched b y one of the men. He had concealed asmall amount of red paint in his hand. When the fight was broken up, Holmeswas on the ground with the paint on his face. He pretended that he wasseriously injured and was brought into Irene's house. While Holmes was being cared for by Irene and a small crowd of people,Doctor Watson sent a smoke rocket into h... ... human is perfect.Many people believed that Sherlock Holmes was the perfect detective and thathe would never lose a case. This short story proved these people wrong.Sherlock Holmes was able to find out where the pictures were and was able toexecute his plan. However, Irene Alder outsmarted Holmes by leaving thehouse before being caught. Fortunately for both the King of Bohemia andSherlock Holmes, she found a man that she loved and did not blackmail theKing anymore. If she did not love this man, it is probable that she would still beblackmailing the King and tSherlock Holmes would have to begin the caseagain. A Scandal in Bohemia is a short story that received more attention thanany other one written by Sir Arthur Conan Doyle. It received this attentionbecause Sherlock Holmes, for the first time, is outwitted. Sir Arthur ConanDoyle uses deductive reasoning, which is when reasoning is used to form themost likely conclusion. He also used irony, which is a contrast between the waythi ngs seem to be and the way they turn out. Irene Alder thought that SherlockHolmes was injured and had blood running down his face, but he really was justpretending to be hurt and red paint was on his face.

Givin a Million Dollars, but Can Not Spend It on Yourself

If I was given a million dollars that could not be spent on myself, my main goal would be to have fun. I am sure there are tons of completely decent charities and organizations that could put a large cash donation to great use, but just giving away all that money to charity sounds completely BORING! I can think of some great ways to spend one million dollars, while having fun and helping people at the same time. This sounds like a great idea to me! The first obstacle I would face is to find a way to have fun, but to not officially spend the money on myself.Then I would need to find a worthwhile candidate who would be willing to share a $250,000 gift with me. I’m hoping this person would take me to Italy and the French Riviera. This has to be why people have friends. I would write a check for two hundred and fifty thousand dollars to Nathaniel Pardon, my best friend! Try to imagine your best friend in the world has just received a $250,000 sum of cash. Vacation time! We would b ounce around Europe, stay in drastically expensive hotels, and see the sites. Another part of our fun in Europe would be to host a street skateboarding competition at the local skate park.The winner would get a $100,000 grand prize, donated by me. The grand prize is enough money to draw all the professional skateboarders into the competiton. I would make some very impressive new friends. At the end of a three day competition a winner would be chosen and paid in cash. No corporate sponsors would be needed. What a lovely thought! All of this would be for the progression of the sport I love. This competition would help many people, skaters and friends alike; but most especially the winner. With $650,000 left, I would return back to the U. S. to my family.There are some serious issues in my family that a lot of money could easily correct. My mother and little sister recently moved to Louisiana due to the recession in Detroit. In order to get my family back together, I would buy my mothe r a nice house in Metro Detroit, close to where my family lives. She’s a shopper, so I would also give her $50,000 for spending money. It seems extravagant, but she has put up with a lot of trouble from me, so it is the least I could do. With a house and tremendous amount of money to handle all financial issues, my mother and sister would be anxious to move back.Even though it might seem that this money is being spent to secure my happiness, it is not. My little sister misses her family in Michigan a great deal. This would be for her, above anyone else. Once my little sister is home again and things are great, all I would wish to do is help other families in the same way. With the remaining money, I would start an organization I would call â€Å"Reconnecting Families in Need† (R. F. I. N. ). An organization of my creation, designed to help reunite family members with their loved ones and do what is necessary to keep them together and secure. I feel this is a much neede d program.After all, what in this world is more important than family? Out of the million dollars, $250,000 would be used to fund Reconnecting Families in Need. A lot of families would be helped. There are still plenty of other places and people I would like to help. In order to keep up my helping spree, I would use the remainder of the one million dollars and invest it in a non-profit investment banking firm. The firm would be run by Wall Street professionals who want to make a difference. Money made through the firm would be used to further the mission of R. F. I. N. and its affiliates.Hopefully, this would allow the R. F. I. N. to last a very long time. My money would then be lending a hand to thousands of families. If I was given a million dollars that could not be spent on myself, I would be forced to learn the value of helping others. Without the option to blow the million dollars on myself, I would focus on doing what I could to aid people in need. I would find personal uses for this money, but as I have learned, I would probably find more happiness in the pleasure of others. There are families out there who need support, and given the opportunity, I would love to be the one to help them.

Why Youth Leave the Church

Introduction â€Å"With such an army of workers as our youth, rightly trained, might furnish, how soon the message of a crucified, risen, and soon-coming Savior might be carried to the whole world! † (Education, p. 271). Wow, what a statement. This is probably the most well known statement by Sister Ellen White concerning the youth. These words are so powerful and motivating, that they inspire the imagination to look forward to it’s fulfillment, to the day when this army of dedicated Christian young people will be spread out around the world to bring the message of Jesus’ soon return to everyone.I must confess that simply the thought of this sends shivers down my spine. I am, however, forced to question whether this dream will ever become a reality. The church, it seems, is facing a dilemma, in that we are losing the youth. Many of our young people are leaving the church, and in seeking to answer the question of why this is happening, I would like to share with y ou the resource that I believe to most accurately describe the reason for the youth leaving the church, as well as what to do to stem the flow of this widespread desertion. Recommended Resource(s)The main resource that I believe to be the best and that I would like to recommend, is the book, Why our Teenagers Leave the Church, written by author Roger L. Dudley. I will also be referring to two other resources that I used, both of which is based on the above mentioned book. The first and most important is an article with the same title, and by the same author. It is basically a condensed version of the book, and it covers the basics of the research done, as well as the results and what can be done to prevent the youth from leaving the church. The second is a sermon by Pastor Dwight K.Nelson, titled, Primer for the next generation: XNY 101. In the sermon Pastor Nelson briefly explains how the study was done, the results attained, and the remedy to the problem. I will now proceed to dis cuss the two secondary resources (Article: Why our teenagers leave the church; Sermon: Primer for the next generation: XNY 101), based on the premise of the primary resource (Book: Why our teenagers leave the church). Primary Resource Roger Dudley’s book is the culmination of an expansive 10 year longitudinal study, where the author traced the lives of about 1500 teenagers as they grew up and, often, grew disillusioned.According to his book, Dudley asserts that 40 to 50 percent of Adventist youth leave the church before their mid twenties. Secondary Resources Why our Teenagers leave the Church (Article) As was mentioned previously, the article is a very condensed version of the book, and it goes straight to the point. The purpose of the study was to attempt to discover the extent of the church’s loss of it’s young adults. According to the article, 40 to 50 percent of baptized Seventh Day Adventist teenagers either dropped their membership, or became inactive in the church, in their mid twenties.According to Dudley, there are five influences that determines the continuation or discontinuation of young people in the church, and they are as follows: Home Influences Parochial vs. Public Education Congregational Involvemnet Lifestyle Standards Devotional Practices I am in favor of, and recommend this resource, because it is straight forward and to the point. It provides the needed facts right from the start, allowing the reader to look at the all the determinants and then make a plan on how to proceed to negate or minimize the loss of young people.Primer for the next generation: XNY 101 (Sermon: Audio) Pastor Dwight K. Nelson starts of by explaining the details of the study that was done. He quotes the following from the book: â€Å"Many teenagers and young adults are leaving the church because they perceive it to be behavior centered when they are looking for relationships. † (Why Our Teenagers Leave the Church, P58) â€Å"We have seen that though our youth have heard the words of the gospel of righteousness by grace through faith, . . . [our] emphasis on behavioral standards has led the majority to believe that they must somehow merit salvation. . . Through precept and example, we must do everything possible to clarify grace and to break the hold of legalism. We must communicate a gospel of hope. Without this effort we will never retain our youth. They will not continue to struggle in a contest that they cannot possibly win. † (58, 59 emphasis supplied) I would also gladly recommend this resource, because Paster Nelson identifies the problem from the data, and he then goes on to provide a remedy to the problem. Conclusion â€Å"We cannot always build the future for our youth, but we can build our youth for the future. † Franklin D. RooseveltWhen looking at the data covered in these resources, it is clear that the future is uncertain. It is also clear that the youth are the leaders of tomorrows churc h, and in order for them to lead, they need to be there. We need to realize that we cannot necessarily set everything in place for our youth, but, what we can however do, is to prepare our youth for the future, for the decision’s that they will have to make. We can prepare them for this uncertain future by laying a good foundation in our educational institutions, at church, and most importantly at home. The greatest determinant, by far, is the family.If the family is built on the rock, nothing can shake it. â€Å"With such an army of workers as our youth, rightly trained, might furnish, how soon the message of a crucified, risen, and soon-coming Savior might be carried to the whole world! † (Education, p. 271). — Reference List Ellen G. White, Education ( Washington, D. C. : Review and Herald, 1903). Roger L. Dudley, Why Our Teenagers Leave the Church: Personal Stories from a 10-Year Study (Hagerstown, Md. : Review and Herald, 2000) Roger L. Dudley, Why Our Teen agers Leave the Church (Spectrum, Volume 28, Issue 4, Autumn 2000)

Literal Meanings and Pedantic Precision

Literal Meanings and Pedantic Precision Literal Meanings and Pedantic Precision Literal Meanings and Pedantic Precision By Mark Nichol Earlier this year, the Merriam-Webster website, which, along with its paper-and-ink version, is notorious for its laissez-faire approach to word usage, expressed an intriguing argument in one of its Usage Notes: Chill out about preserving the â€Å"original† meaning of words. If one were to insist that words be used only in their initial sense, one would discourage me from writing â€Å"Chill out,† because I am not alluding to temperature, and the literal meaning of the verb chill is not â€Å"calm down,† but â€Å"make colder.† That’s the point of the post, which argues that, for example, aggravate shouldn’t be required to apply only to making something worse- it’s fine to use it when describing mere irritation. The argument goes that if the restriction is to be taken to its logical conclusion, aggravate should mean only â€Å"weigh down,† because that is its original sense. (The grav in aggravate, you see, is the same as the grav in gravity.) By the same token, the lackluster utterance of â€Å"Awesome† in response to, well, virtually any pronouncement- no exclamation point is necessary, because the comment was likely nothing like an exclamation- is acceptable. Apparently, the interest of some in preserving that term to describe something truly remarkable is invalid; after all, the original meaning was â€Å"inspiring awe,† and to employ the word for something merely spectacular demonstrates disloyalty to its etymological origins. (Awful would also have the same restriction, because it literally means â€Å"full of awe.†) I see the point, but I also feel that indiscriminate dilution of a word’s distinct meaning paints writers into a corner. Once awesome, indiscriminately mumbled in response to myriad comments undeserving of such a potentially powerful reply, is devalued, what is left to describe something that is, well, truly awesome? On the one hand, this weakening of a word challenges the writer to find- or even craft- a suitable synonym, but it might not be long before the replacement is in turn drained of its strength. That’s why I never write (or say) anxious when I mean eager; the former term patently alludes to anxiety, not anticipation. But I admit inconsistency- using the last word in the previous sentence reminds me that anticipation literally means not â€Å"the state of looking forward to something† but, rather, â€Å"the act of foreseeing.† (Anticipere, the Latin verb from which it is derived, means â€Å"take before.†) Nevertheless, I try to use precise, unambiguous words and will continue to preserve distinctions when possible, and I encourage careful writers to do so as well. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:20 Computer Terms You Should Know50 Nautical Terms in General Use20 Movies Based on Shakespeare Plays

Start a fine dining restaurant in Chicago Research Paper

Start a fine dining restaurant in Chicago - Research Paper Example If an opportunity to start the business of fine dining restaurant is given, it would be a nice experience to open a new unique fine dining restaurant based on simplicity, sleek design and finest of foods and services and with a unique theme. Detailing about the product, the first desire is to provide best quality food. In this regard, the key strategy would be to provide a menu which enlists a combination of dinner and lunch what patrons cannot find anywhere else in terms of quality, appearance, ingredients and taste that would be served without being invasive. When it comes to the type of food, it would be best to include comfort food. Owing to the fact that comfort food is highly popular in Chicago, easy to made, easy to digest, soft in consistency, rich in calories and can be made with a little different touch. With regard to the planned rendered services, the restaurant would entail a combination of dynamic and highly experienced chefs and associates owing to the fact that excell ence and perfection generally comes with experience. In terms of recipe, the menu would be prepared on the basis of local tastes, evolving trends and according to the preferences of the patrons as well. On the other hand, when it comes to music, a certain type of music should be played which influences the concept as well as suites the theme. A live classic music including jazz, doowop, and piano among others would be made available in the fine dining restaurant owing to the fact that people often prefer to visit such kind of restaurants on special occasions, thus the food and music should not be aggressive rather the ambience and theme should be based on tranquility and simplicity. Music on demand would also be included in the menu. GIVE YOUR FINE DINING RESTAURANT A NAME. EXPLAIN WHY THIS ADDS VALUE TO YOUR BUSINESS. The name of the unique fine dining restaurant would be â€Å"The Appetizer Aroma†. The pertinent reason behind this unique name is that people gets addicted to food mainly for two reasons, first is for appetite and secondly for its mesmerizing smell. The name of the restaurant contains both the key elements that would facilitate to draw people for food along with services. WHY IS CHICAGO A GOOD LOCATION FOR A FINE DINING BUSINESS? Regarding dining, Chicago offers amid the best restaurants in the nation. Chicago has always a special place which reflects the culture of perfect bars, quality bartenders and leisurely music among others (Chicago, â€Å"Chicago Magazine†). From many decades, Chicago is well known for the availability of a selection of most revered restaurants and finest cuisine. Chicago provides a wide selection of dining ranging from Asian restaurants to traditional Italia n restaurants (Chicago, â€Å"Chicago Magazine†). WHAT FORM OF BUSINESS OWNERSHIP WILL YOU TAKE AND WHY? With regard to business ownership, entering into the partnership, LLC and corporations result in certain monetary expenditure, which is not in case of sole proprietorship. Accordingly, in sole

Membership makeup of this unions Essay Example | Topics and Well Written Essays - 750 words

Membership makeup of this unions - Essay Example Firstly, with regards to the demographic makeup of these unions, it must be understood that the German unions are almost exclusively made up of individuals that it been within the workforce for a period of time. As such, the average age group that is demonstrated by these individuals is necessarily higher than would be for entry-level employees; represented within the German system as an average age of 43. Comparatively, did the fact that unionization is requirement within the Chinese system, the average age is much lower at 37.5 years of age. It is of course necessary to note the key differential is economies is the fact that the German unionization system is voluntary; although heavily impacted by the extent to which government oversight integrates with economic development (Fitzenberger et al 148). Moreover, with respect to the Chinese system, the Communist party insists that any and all enterprise must necessarily be overseen by and ultimately managed by the state. Although a gre at degree of liberalization is taken place in recent years, the level and extent to which unionization has dropped in China is not indicative of a fully capitalist system. Similarly, with regards to the overall level of minority composition that is represented within these two systems, Germany has a minority representation within the unions of approximately 14%. This is somewhat interesting due to the fact that the minority population Germany only registers around 8%. With respect to the Chinese system, the dynamic is considerably different. Due to the fact that minorities make up only around 8% of the Chinese population, the reality of union representation is surprising. As a result of the fact that the Western regions of China represent the lion’s share of the minorities and due to the fact that these regions are on the whole un-industrialized, the level of union participation among minorities is approximately 2% (Wang 680). Likewise, with regards to the sexes and their ove rall representation within the unions, Germany represents a gender representation of males to females that is nearly 3:1. However, as has been previously discussed, the nature of government involvement within the unions of China means that a much larger precentage of participation by females is realized. Due to this fact, the level of participation among the female population within China is much higher and represents an overall dynamic around 1.5:1. Although it may be assumed that the ratio would be closer to 1:1, the fact of the matter is that no matter how industrialized the economy or the region, there continues to be a differential with regards to the total integration of the workforce based upon males and females. Moreover, with regards to the relatively lower level of female participation within the unions of Germany, this of course can be understood as a dynamic that is the result of the overall percentages of industrial workers that make up the broad majority of union membe rs. Due to the fact that these are traditionally male dominated jobs, the level of female participation within the unions of Germany are necessarily constrained. Work Cited Fitzenberger, Bernd, Karsten Kohn, and Wang Qingwei. "The Erosion Of Union Membership